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Subic Freeport to host ATOP confab
Sep 03, 2010
SUBIC BAY FREEPORT — Key players in the domestic tourism industry will congregate in this free port next month for the 11th national convention of the Association of Tourism Officers in the Philippines (ATOP), an event that will showcase the country’s gains in local tourism.
Subic Bay Metropolitan Authority (SBMA) administrator Armand Arreza said the ATOP convention will be held on October 3-6 at the Subic Bay Exhibition and Convention Center (SBECC), with Tourism Secretary Alberto Lim as guest speaker.
“We expect to see in Subic the best of the best in domestic tourism, since this occasion will involve the men and women who are really the driving force in the industry,” said Arreza, who once served as undersecretary in the Department of Tourism (DOT).
“Of course, this will also be a good time for the SBMA to showcase the successful metamorphosis of Subic from a US naval base to the country’s top free port zone and tourism enclave,” Arreza added.
The SBMA made its bid to host the coming event during the 10th ATOP convention in General Santos City.
SBMA deputy administrator for business Raul Marcelo, who made the bid, said that three other contenders wanted to host the 11th ATOP confab —Tagaytay, Camarines Sur, and Batangas City — but Subic was chosen as this year’s venue.
According to ATOP national president Roselyn Armida Merlin, the ATOP convention will gather some 1,000 tourism officers, local chief executives, regional DOT executives and barangay officials.
With the theme, “Strengthening Domestic Tourism”, the event will also serve as a venue to recognize the best tourism practices of local government units, with awards to be given for Best Tourism Event, Best Tourism Week Celebration, and Most Outstanding Tourism Officers to encourage excellence in promoting the culture of tourism in the grassroots.
The convention will also feature lectures in promoting domestic tourist spots to make them globally-competitive, as well as inputs on the Tourism Act of 2009 and its Implementing Rules and Guidelines to maximize the impact of the tourism industry in being a major engine of economic growth.
Merlin said the DOT has committed its financial support to the gathering, as well as its continuing partnership with the LGUs in strengthening the domestic tourism industry.
ATOP, the national group of local tourism officers, was formed in 2000 to promote sustainable tourism programs in the community in collaboration with the private sector.
It also aims to support to tourism-related activities and provide linkages with the DOT, local government units and stakeholders in the industry.
Arreza said the ATOP convention would not only boost Subic as a top tourism destination, but would also strengthen the local tourism industry by imparting valuable marketing strategies to tourism stakeholders and tourism-related establishments in the Subic Bay area.
Subic Bay Metropolitan Authority (SBMA) administrator Armand Arreza said the ATOP convention will be held on October 3-6 at the Subic Bay Exhibition and Convention Center (SBECC), with Tourism Secretary Alberto Lim as guest speaker.
“We expect to see in Subic the best of the best in domestic tourism, since this occasion will involve the men and women who are really the driving force in the industry,” said Arreza, who once served as undersecretary in the Department of Tourism (DOT).
“Of course, this will also be a good time for the SBMA to showcase the successful metamorphosis of Subic from a US naval base to the country’s top free port zone and tourism enclave,” Arreza added.
The SBMA made its bid to host the coming event during the 10th ATOP convention in General Santos City.
SBMA deputy administrator for business Raul Marcelo, who made the bid, said that three other contenders wanted to host the 11th ATOP confab —Tagaytay, Camarines Sur, and Batangas City — but Subic was chosen as this year’s venue.
According to ATOP national president Roselyn Armida Merlin, the ATOP convention will gather some 1,000 tourism officers, local chief executives, regional DOT executives and barangay officials.
With the theme, “Strengthening Domestic Tourism”, the event will also serve as a venue to recognize the best tourism practices of local government units, with awards to be given for Best Tourism Event, Best Tourism Week Celebration, and Most Outstanding Tourism Officers to encourage excellence in promoting the culture of tourism in the grassroots.
The convention will also feature lectures in promoting domestic tourist spots to make them globally-competitive, as well as inputs on the Tourism Act of 2009 and its Implementing Rules and Guidelines to maximize the impact of the tourism industry in being a major engine of economic growth.
Merlin said the DOT has committed its financial support to the gathering, as well as its continuing partnership with the LGUs in strengthening the domestic tourism industry.
ATOP, the national group of local tourism officers, was formed in 2000 to promote sustainable tourism programs in the community in collaboration with the private sector.
It also aims to support to tourism-related activities and provide linkages with the DOT, local government units and stakeholders in the industry.
Arreza said the ATOP convention would not only boost Subic as a top tourism destination, but would also strengthen the local tourism industry by imparting valuable marketing strategies to tourism stakeholders and tourism-related establishments in the Subic Bay area.
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